Why Google Webmaster Tools?

Webmaster Tools helps you see how your site is performing in our search results, troubleshoot potential problems, and build Google-friendly sites. Webmaster Tools is for anybody with a website - bloggers, online stores big and small, government and education sites. If you're online, Google's Webmater Tools can help.

Benefits

The Site maps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Site map is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. Site maps are a URL inclusion protocol and complement robots.txt, a URL exclusion protocol.

Sitemaps are particularly beneficial on websites

where some areas of the website are not available through the browsable interface, or
where webmasters use rich Ajax or Flash content that is not normally processed by search engines.

The webmaster can generate a Site map containing all accessible URLs on the site and submit it to search engines. Since Google, MSN, Yahoo, and Ask use the same protocol now, having a Site map would let the biggest search engines have the updated pages information.

Site maps supplement and do not replace the existing crawl-based mechanisms that search engines already use to discover URLs. By submitting Site maps to a search engine, a webmaster is only helping that engine's crawlers to do a better job of crawling their site(s). Using this protocol does not guarantee that web pages will be included in search indexes, nor does it influence the way that pages are ranked in search results.

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